DANONE - One Yogurt A Day

How to push people to eat a yogurt a day? We give a daily appointment to sceptical consumers and trigger their curiosity. They discover everyday an interesting and quirky fact about yogurt.

How to push people to eat a yogurt a day?
We give a daily online appointment to sceptical consumers and trigger their curiosity.
They discover everyday an interesting and quirky fact about yogurt on a new and complete website .
Discover a new fun fact on yogurt : http://www.oneyogurtaday.com/

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